Lots of business owners will here hear the phrase 'search serps optimisation' (or SEO) from friends in the business community or even just competitors and may consider it as a route to increasing sales, but what is SEO? Alternatively, a business owner may have tried 'SEO services' in the past and found it either didn't work as well obviously or was working, but no longer as effective - this content explains what SEO is, and why 'new' SEARCH ENGINE OPTIMIZATION is working better than ever.
I have been working in search engine optimisation and search engine ranking website market, before it was even called SEO. Here i will discuss the changes in 0xqs - SEO since the start of the new millennium and exactly you should be looking for in the SEO services that your SEO Agent offers or provides.
We take a look back at SEARCH ENGINE OPTIMISATION through the years and explain what SEO is today a lot more best to utilise it for our website.
SEO in 2000
Back at the start of the Millennium the 'big' search engines that almost all people were using were Lycos and Excite. Of course , in the past a very small percentage of the UK population had internet access6147 and those that did had a slow 'dial-up' procedure.
Websites were one or two pages with basic information just for them to load quickly (within 20 seconds). SEO practices desiring great were to 'hide' as many keywords on a page as possible, therefore, the website was found for those searches without making the internet page look to spammy for visitors.
In 2002 Google brought out something called 'AdWords' and it was predicted to be the fatality of SEO, as people could pay for prominence, in the now the number 1 website for starting internet lookups.
In 2003, Yahoo purchased Inktomi, AltaVista and SPEEDY, which was basically the end of all of the 'smaller' search engines. Google go to stamp down on 'spam' practices and websites. At the same time Research engines realised that 'AdWords' were not going to kill off SEARCH ENGINE MARKETING and that in fact the 'natural listings' encouraged visitors time for their search engine platform. Google started to recognise 'professional SEO' experts and promoted good SEO rather than spamming WEB OPTIMIZATION.
2004 saw the first website 'banned' from the internet as Google took action against websites that were spamming them. Furthermore they took legal action against the "SEO Company" responsible.
That will rank a website in 2006 you just needed links back to your internet-site and so buying links / link exchange was widespread and most websites had a web page where they would catalog companies and links to their website (I am however amazed how many websites continue this practice).
Between 04 and 2008 Google, now was the only real "player" during the search engine world, started taking action against poor leading practices and companies and started tightening up on spammy and buying links. The 'Noughties" ended with all "naughty" WEBSITE POSITIONING practices being practically stamped out, as Google on target on ranking websites based on their content and it's convenance to the search being carried out.
SEO in 2010
Between 2010 and beyond and 2015 we started to see the search engines take notice of 'Social Media' sites and soon the results were filled with Forums 'tweets' in the results. (I can still see the face is sold with of my customers when searching Google for his particular business, and the whole first page of the search results were definitely compiled of tweets of a Twitter conversation that not one but two members of staff had been having about how terrible the manufacturer was! )
Videos and images were also brought in to the search engine optimization with the Google 'Caffeine' update.
Google introduced "personal seek out results" with the websites shown in the search results based on your individual previous searches and websites you had visited before. The following caused a 'bit of a stir' in the SEO earth as customers claimed their websites were "top with Google" for any search they did related to their industry, although they had visited their own website many times before, so Search engines of course fed them back the website for all relevant research. This can still be a bit of an issue until you show them the new 'Google Incognito search'.
